What makes a good offering?

An offering is more than the product itself and includes elements that represent additional value to your customers, such as availability, convenient delivery, technical support or quality of service. A strong offering differentiates your products from competitors and creates value by meeting customers’ wider needs better than other options.

What is an offering in marketing?

An offering in marketing is the total offer to your customers. An offering is more than the product itself and includes elements that represent additional value to your customers, such as availability, convenient delivery, technical support or quality of service.

What is an offering in business?

An offering is a type of offer or bid, like the kind made in a business meeting. When you offer something—like a cookie—you're asking someone if they want it. An offering is like that: it's an offer. One type of offering is a proposal or bid made in business. A sports team could make an offering of three million dollars a year to a running back.